Podcast Picks: Spring into Action with Sports

Sports have always been so much more than the final score. Two in three Americans (that’s 186M people) consider themselves sports fans, 1 and they’re looking for the stories, analysis,  personalities, and debates to keep them engaged with their favorite teams and communities well beyond the final whistle. 

How do they stay in the loop? Audio. Sports podcasts give listeners deeper access to the things they care about like athlete interviews (47%), post-game analysis (52%), behind the scenes (35%), sports history (38%), fantasy sports (25%), and more.¹ And the audio ads played on these shows drive results. In fact, 78% of listeners have taken an action after hearing an ad on a sports podcast. 1 

Life in the fast lane

Rev up those advertising engines, The Dale Jr. Download is bringing listeners along for the ride with candid stories, insider perspectives, and unfiltered takes from NASCAR legend Dale Earnhardt Jr. Each episode feels like sitting down with one of racing’s most respected voices. It’s authentic, entertaining, and packed with the kind of storytelling that brings listeners back week after week. 

With 99% of listeners age 21+ and a predominately male audience, the show delivers a highly engaged, high income listenership—55% earn $100K+. And 86% of listeners have researched a product they heard advertised. 2 From travel and live entertainment to beer, wine, and spirits, this audience is curious and ready to take action, making it a powerful lane for brands to go full throttle.

Where winning is more than a fantasy

For fans who take fantasy football seriously, Fantasy Footballers Dynasty is where strategy meets obsession. Hosted by Kyle Borgognoni, Matthew Betz, Jason Moore, and Mike "The Fantasy Hitman" Wright, the show dives deep into NFL rookie scouting, NFL Draft coverage, dynasty draft advice, player breakdowns, and so much more. It’s smart, detailed, and keeps things fun for die-hard fantasy players who always think a few seasons ahead. 

The show has a predominantly male audience (72%) and a strong 45-54 listener base, reaching dedicated fans who don’t just play, they invest. With over 500K monthly downloads on YouTube, their reach extends across platforms to connect with a loyal community that’s constantly tuned in and ready to make their next move. Strategic minds meet smart strategies here for listeners and brands alike. 

Tee off with the stars

Grab a seat on the 19th hole with We Need A Fourth, where hosts Kenny Mayne, Brian Baumgartner, and Cooper Manning are on the hunt for a fourth golf partner each week. From celebrity golf stories to wild vacation tales (and stories of cheeky cheaters on the green), it’s like a Saturday morning round with your funniest friends.

The show is a hit with Gen Z and millennial adult men. With 75% of listeners being male and a third between 25-34, this is your prime tee for connecting with young, engaged, golf- and comedy-obsessed fans. 

Step into the ring

Ding, ding, ding—it’s time for some action. Get ringside with Busted Open, where host Dave LaGreca and a rotating roster of WWE and AEW legends deliver insider pro wrestling talk, fiery debates, and interviews with the biggest names in the business.

The show's audience is as passionate and engaged as the crew behind the mic, primed for brands in live entertainment, travel, and even books. And with 95% of the audience 21+, 84%, and 56% earning a HHI of $75K+, it’s the perfect match for advertisers who want to go heavy on impact. 

Sports, no stress

Skip the yelling and join Casuals with Katie Nolan, where Katie and her rotating list of friends turn sports from homework into recess. From comedy and sports chatter to the week’s hottest stories, it’s fun, relaxed, and approachable for fans who love sports without the high intensity.

Unlike what you typically see in a sports podcast, this show’s audience is 66% female, and a quarter of the audience are 25-34, making this an ideal avenue for advertisers to reach young, sports-, lifestyle-, and entertainment-obsessed listeners. 

Navigating life with a side of sports

Post-grad life, adulting struggles, and your parents as roommates? Sounds like the life of Kendall Vertes, host of Not So Little. From reconnecting with friends to new adventures, and her love for sports, Kendall invites listeners along for the highs, lows—and laughs.

With 35% of the audience in the 25-34 age range and 33% ages 45-54, the show reaches younger adult and midlife listeners who love authentic, relatable storytelling. Plus, Not So Little attracts a 54% male audience, pulling in a diverse roster of listeners who like their lifestyle podcasts with a side of sports. 

That’s just a sampling of our sports content line up. With 500+ sports podcasts on the SiriusXM Podcast Network, advertisers get exclusive access to the leading sports networks and shows (and the listeners that love them). It’s time to get your head in the game. Let’s talk.

Sports podcasts are a winning play