Podcast Picks: Take Pride in Podcast Advertising

Pride Month shines an important spotlight on LGBTQ+ voices, but for advertisers, meaningful engagement with audiences in the community shouldn’t be limited to a single month on the calendar. LGBTQ+ consumers are shaping culture, driving conversations, and influencing trends year-round, making them a valuable audience for brands looking to build authentic connections. 

Podcasts offer a particularly powerful way to reach these listeners. Among LGBTQ+ audiences reached on the SiriusXM Podcast Network, 76% listen to or watch multiple podcasts on any given day or week, 1creating consistent opportunities for brands to connect through trusted voices. LGBTQ+ podcast listeners are also highly engaged, tuning in to an average of six podcast categories and 51% have been listening for 10 years or longer. 1 This combination of loyalty and diverse listening habits allows advertisers to show up, show out, and create brand messaging that resonates. 

What’s the vibe?

Hosted by Saeed Jones and Zach Stafford, Vibe Check feels like your favorite group chat brought to life. Forget the constant flow of news updates, app alerts, and notifications, Vibe Check navigates current events in a way that doesn’t feel so exhausting. This trusted duo delivers exactly the vibe traditional media can’t deliver. Saeed and Zach blend their personal perspectives to create a space where listeners feel at home—all through a Black, queer lens. 

And for advertisers, Vibe Check offers access to an educated, engaged audience that values authenticity and cultural relevance. Nearly all listeners are aged 21 and up (98%), 95% hold a bachelors degree or higher, and 54% have an HHI of $100K+. Even better for advertisers, 86% of listeners of this show have researched a product they heard advertised, meaning this is a highly responsive audience for brands looking to drive consideration. 2

Calling all besties  

Through candid stories, advice, and appearances from familiar faces, I Need You Guys creates an intimate listening experience that feels both personal and relatable. Jenny Slate, Max Silvestri, and Gabe Liedman blend comedy, friendship, and vulnerability into one-of-a-kind conversations that only happen between long-time friends. And listeners feel like a part of the crew. 

This audience skews heavily female (83%), while nearly half fall in the highly sought after age group of 25-34. 2 For brands looking to connect with millennial consumers through trusted voices and authentic storytelling, I Need You Guys offers a natural environment for brands to do just that. 

To date, or not to date 

Everyone has a dating disaster story. Awkward moments, terrible kisses, and ghosting aside,  Bad Dates celebrates the hilarity and humanity that comes along with them. Hosted by Joel Kim Booster, this show features comedians and celebrity guests who share unforgettable dating mishaps that are equal parts cringe and laugh-out-loud funny. 

Bad Dates’ broad relatability and comedy style attracts an audience that is grown, educated, and financially established. With 96% of listeners aged 21+, 77% holding a bachelor's degree or higher, and nearly half reaching a HHI of $100K+, 2 this is the kind of show that connects brands with highly engaged audiences that love personality-driven content. 

A masterclass in keeping it real

For more than a decade, The Read has been a cultural pillar, blending pop culture commentary, social issues, music, entertainment, and honest conversations between iconic hosts Kid Fury and Crissle. Their sharp humor and unique perspectives have cultivated one of podcasting’s most loyal audiences, where listeners can count on getting takes on the latest headlines and cultural moments served up as piping-hot tea. 

The Read’s listeners reflect its cultural influence, with 58% of listeners identifying as Black and a 70% female audience. Combined with a highly educated listener base (70% hold a bachelors degree or higher), 2The Read gives advertisers an opportunity to tap into an audience that listens for the hot takes and hotter gossip and stays for the community, culture, and authenticity. 

Where yesterday meets Broadway

Oh, taxi—take us back to where it all started. From iconic landmarks and historical movements to lesser-known figures and events, The Bowery Boys: New York History, hosts Greg Young and Tom Meyers explore more than four centuries of stories that shaped New York city into what it is today. The show delivers engaging storytelling content that appeals to curious minds and lifelong learners.

And it’s a great place for brands to find a mature, educated audience with strong purchasing power. Almost the entire audience is aged 21 and up(98%), 84% hold a bachelor's degree or higher, and 58% have an HHI of $100K+. 2 Advertisers can reach an audience that values education and has a passion for enriching content. 

Pride is more than a moment

The podcasts listeners choose are often a reflection of the communities, conversations, and perspectives that matter the most to them. LGBTQ+ audiences continue to turn to podcasts for everything from entertainment to community and beyond, making podcasts a powerful channel for brands looking to build authentic relationships. This Pride Month and all year round, advertisers have an opportunity to align with creators and communities that shape culture every day. Whether through comedy, history, or candid conversations, your audiences are listening to the SiriusXM Podcast Network. Let’s talk.

Take pride year round