ReVolver is Expanding Reach to Latino Podcast Listeners

When it comes to what Americans are watching, listening, and buying next, Latino audiences have major influence. Today, there are 68M Latinos in the US, making up 20% of the population. 1 And they’re young, growing, and engaged with audio. In fact, they’re more tuned in than the general population. Just look at podcast listenership with Latino audiences—it’s grown to 60% in 2026, up by +28% since 2022. 2

Home to the top US Hispanic podcast talent

reVolver is home to some of the biggest voices in Latino podcasting. They’re the #1 US Hispanic podcast publisher and a top 20 podcast publisher overall. 3 With over 7M global monthly downloads, reVolver continues to build community through culturally relevant storytelling, humor, sports, music, and entertainment. 

And listeners keep coming back for more. reVolver audiences are loyal, engaged, and ready to act. Nearly a third of listeners engage weekly with content across the network, and advertising hits home when listeners are tuned in. In fact, 59% of weekly podcast listeners have purchased a product or service after hearing an ad or sponsorship. Add in the fact that 50% of their audience is under 35 years old, and brands have access to a highly influential group that is helping shape trends and conversations in real time. 4 

Community is strong on and off the mic

Latinos thrive in community, and the podcast audience is no different. Shows like El Show De Piolin, Don Cheto Al Aire, and Erazno y La Chokolata have built loyal fanbases, driving engagement across social media, radio, video, and live events. reVolver’s podcast slate offers a trusted ecosystem where brands can reach audiences as they tune in for entertainment, connection, and cultural commentary. 

Erazno y La Chokolata reaches audiences across platforms and continues to dominate with over 1M monthly downloads and a highly engaged audience that spans podcasting, social, and video. For brands looking to build relevance within Latino communities, trusted creators continue to be one of the most effective ways to turn attention into advocacy. Take this recent case study for example.

During a major international soccer tournament, a financial services brand partnered with Erazno y La Chokolata to connect with Hispanic soccer fans through personalized ads and custom soccer-focused content. The campaign tapped into a powerful audience insight—70% of Hispanic millennials want to be more knowledgeable about finances and banking, and 70% of Hispanics ages 18-34 say podcast hosts are more authentic and trustworthy than celebrities or influencers. 5 The result was a campaign that cut through the noise, delivering 77% aided brand recall. 6

The opportunity to reach Latino listeners extends across genres. reVolver even has a Curated Collection available for those telenovela fans, giving brands another way to connect with passionate Spanish-language audiences through culturally relevant storytelling.

Latino listeners are ad-receptive and ready to act

Latino podcast audiences are highly receptive to brands that authentically support the creators and communities they love. More than half say hearing a product advertised on a podcast makes them more likely to purchase and 64% feel more favorable toward brands that advertise on Latino-hosted podcasts. 7 And listeners of Latino-hosted podcasts are more likely to purchase products, recommend brands, and seek additional information after hearing an ad than the average podcast listener. 8

Brands thrive on Latino podcasts 

When brands partner with Latino podcast creators, they gain impressions and credibility. reVolver's custom sponsorship opportunities span integrated show segments, social extensions, and new content launches, allowing brands to become part of the conversation rather than interrupt it. And with every sponsorship amplified across creators' social channels, brands can tap into communities that reach more than 10M fans online.

That connection matters because Latino podcast listeners are highly engaged and action-oriented. After hearing an ad on a Latino-hosted podcast, 51% seek additional information about a product or service, while 46% go on to recommend it to others. 8

Bienvenidos to expanded reach with SiriusXM Media

With SiriusXM Media, brands can tap into 255M listeners across platforms 9—including 70M podcast listeners—and connect with the creators, stories, and communities shaping culture today. 10

For brands, reaching Latino audiences isn't just about language, it's about showing up authentically in the spaces where culture already lives. Let’s talk.

Tap in with Hispanic audiences