The Power of Saying Yes with Colleen Theis
Welcome to our Power of Audio Podcast. This episode is part of our Pandora Presents Pass the Mic series—an initiative that amplifies women’s voices in the audio industry and explores how audio has played a role in their success.
In this episode of Pass the Mic, Pandora’s Nidia Serrano is joined by The Orchard’s Chief Operating Officer, Colleen Theis. Recently recognized as one of Billboard's 2020 Women In Music Executives, Colleen manages The Orchard's offices in 45 markets worldwide..
Tune in to an exciting conversation on the importance of pushing yourself out of your comfort zone at every career level, and evolving with the music industry’s major structure and technology transitions. Over the past two decades Colleen’s role has transformed from an events organizer at New York’s Public Library to COO of an international music and entertainment distribution company.
Listen in for Colleen’s insight on:
Taking jobs tangentially related to the music industry, to work her way in
The value of expanding outside of your comfort zone to evolve as an individual
Tools for supporting other women in the workplace
Host: Nidia Serrano Executive Producer: Ella Tatum
Related Insights
Digital AudioAd Exchange in Programmatic: How It Works and the Types
Dec 22, 2025
EventsClosing the Gap: How Better Audio Data Is Transforming Media Mix Models
Dec 19, 2025
Digital AudioHow Music Evolved in 2025: Viral Beats and Latin Heat
Dec 19, 2025
StreamingThe Role of Contextual Advertising in Streaming Audio
Dec 18, 2025



