Audio and Influence: Your Back-to-Class Campaign Checklist

From kindergarteners to college students, kids everywhere are seeing summer sunlight at the end of the tunnel, waiting with bated breath to chant “No more pencils, no more books…” But their parents know just how quickly it will be back-to-class time again. And so do advertisers.

For brands, making those school and college supply lists is critical. And as advertising messages ramp up, audio can help you cut through the noise. From planting the seed early, to influencing both parents and students, to reaching consumers at the right time (like when they’re shopping in-store or online), digital audio will help you make the grade and hit your campaign goals.

That’s why we released our Back-to-Class Advertising Guide. It’s packed with fresh insights on consumer behavior, data-driven info on how audio impacts listeners, and expert guidance to help you build A+ campaigns.

To get you started, here’s your back-to-class campaign checklist.

Reach Parents and Students with Popular, Effective Media

Streaming music, podcasts, and satellite radio is with parents and students throughout the day, season, and year. So, it’s a no-brainer that back-to-class shopping and digital audio intersect. And when you advertise through the medium, your ads make a lasting impression and influence consumer action.

Align Back-to-Class Campaigns with Shopping Moments

What do back-to-class shopping and digital audio have in common? Timing, for starters. From little ones, to parents, to college kids, digital audio is in their ear at key back-to-class shopping moments. When shopping spikes on and offline, so does audio consumption. Both buying and listening hit their highest points in the 8AM-5PM timeframe. That’s not surprising when you consider that nine in 10 consumers listen to audio at some point during their shopping journey.

Tap into Positive Mindsets and Experiences

Music and podcasts are the soundtrack to everyday life, including during key moments for back-to-class advertisers. As you lead consumers down the path to purchase, audio is there. You can raise awareness, influence decision making, and inspire action by tapping into the positive moods and mindsets digital audio brings. And when it’s time to pitch up your back-to-class promotions, audio is the perfect amplifier for your campaigns.

Create Ads that Resonate with Parents and Students

Who does your campaign need to reach? For some back-to-class brands, it’s parents of school-aged children, for others it’s college kids, and for many it’s both. Well, parents and Gen Z are very different groups of people (to put it mildly). The Back-to-Class Advertising Guide provides unique consumer profiles complete with actionable guidance on how to build campaigns with us.

Here are some preview tips:

• Parents: Reach them during both “me time” and “we time.” Develop assets that center on parents to run on their favorite stations and shows as well as assets that are more kid or family focused that play on popular stations like Pandora Kids and Fam Jams.

• College Kids: These increasingly independent shoppers are calling the shots when it comes to back-to-class shopping. Think about adding SoundCloud into your media mix, and develop assets that meet them where they are and on their level.

Work with SiriusXM Media this Back-to-Class Season

Digital audio is a critical part of your back-to-class campaign. Without it, you’re missing key timeframes where consumers are out and about, in the ready-to-shop mindset. Audio advertising campaigns are turnkey, scalable, and incredibly effective. And because we are so tuned in to our listeners, we can help you build compelling, ear-and eye-catching, interactive campaigns across our networks and platforms.

Let’s talk.

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