Podcast Picks: Where Brands Meet Passionate Listeners

Passion pushes people to take action, engage, and turn shared interests into shared experiences. And podcasts allow brands to show up where enthusiasts go to learn, connect, and dive deeper into their interests. Whether listeners are diving into video games, sports, anime, or comedy, hobby-focused podcasts attract highly invested audiences who actively seek out content around the things they love. 

Fueling brand connections

Racing lovers, rev your engines. Denny Hamlin and his co-host Jared Allen are behind the mic delivering unfiltered, bold takes on everything NASCAR from the perspective of someone who’s lived it. Actions Detrimental with Denny Hamlin brings in an audience primarily made up of adults, with 97% of listeners ages 21 and up. It also attracts a largely male audience (74%) with nearly half earning a HHI of $100K+. Plus, they’re highly engaged and ready to be entertained, with 70% of listeners researching products they heard advertised and 78% purchasing live entertainment products or services, making this a strong opportunity for brands to connect with dedicated sports fans. 

Epic stories, loyal fans

Fantasy games and stories combined into one podcast? That’s what listeners and brands can expect from Critical Role. What started as a group of friends participating in role-playing games (RPGs) has evolved into a multi-platform entertainment sensation. They’ve built a passionate, cross-platform community through immersive storytelling, unforgettable characters, and collaborative world building, reaching more than 2M subscribers on YouTube. 

For advertisers, that fandom translates into action—84% of listeners researched products they heard advertised while 77% visited an advertisers website. And, in addition to loving RPGs, these listeners love to read, with 76% of them purchasing books or ebooks. Looking to connect with fans of fantasy, gaming, books, and pop culture? This is your audience.

Geek is chic

Enter the world of comic books, video games, anime, and film with Nerd of Mouth hosts Holden McNeely and Jake Young. Together, they uncover untold stories, bizarre facts, and crazed deconstructions that leave listeners wanting more. Their blend of humor, deep dives, and pop culture expertise has cultivated an audience that’s 77% male, with nearly a third (32%) between the ages of 45 and 54. This is a brand's opportunity to connect with highly engaged fans who live, breathe, and love pop culture and nerding out. 

Get ready to rumble

Step into the ring of unfiltered pro-wrestling talk, entertaining debates, and interviews with the biggest names in the game. Host Dave LaGreca keeps his co-host chair open, bringing in wrestling icons like WWE Hall of Famers, ECW legends, AEW stars, and World Champion winners. Busted Open covers daily pro wrestling content unlike any other show, and it brings in a passionate audience that is ready to take action. The majority of listeners (95%) are ages 21 and up and male (84%), with 38% of listeners reporting HHI of $100K+. They’re also highly engaged: 76% of listeners have researched products they heard advertised, 72% have visited an advertiser’s website, and 76% have purchased live entertainment products or services. This show offers a knockout opportunity for brands looking to connect with devoted sports and entertainment fans. 

A slam dunk for sports fans

Say hello to Rachel DeMita, basketball personality and host of Courtside Club, where she brings fans closer to the game through conversations with athletes, creators, and industry leaders. Covering everything from the NBA and WNBA to culture and life beyond the court, the show attracts 25-34-year-olds (46%) and has a largely male listenership (78%). Brands can reach engaged basketball fans in an authentic way across audio, YouTube, social media, and more. 

No matter the passion, audiences are leaned in for the things they love. Brands can show up in the places where listeners find community and tap into their highly engaged, enthusiastic fandoms. And they can do it all on the SiriusXM Podcast Network. Let’s talk.

Read on and reach more passionate podcast listeners