Quarterly Rewind: Buzzworthy News Advertisers Need to Know

How was your Q1? Ours was, well, noteworthy.

We don’t have to tell you that advertising is all about audiences—reaching the right consumers, at opportune moments, while they’re consuming engaging content that makes them feel happy, motivated, inspired, curious, powerful… and open to hearing from your brand.

As you just saw, we’re constantly transforming the digital audio landscape to help advertisers connect with target audiences when they're fueling their passions. We’ve engaged top talent, developed on-demand and curated listening experiences, designed robust networks, and built ad formats that get results. And all this work is paying off—for us, for audiences, and for advertisers.

Putting up Big Numbers

We came in hot for 2025—crushing charts, owning stages, and racking up awards. For starters, we saw significant listener growth across SiriusXM, streaming audio, and podcasts. And 87% of our audience listens to music, satellite radio, and shows with ads—making us #1 in ad-supported audio.

Check out our reach:

• 160M monthly listeners

• 33M SiriusXM subscribers

• 85M streaming audio listeners

• 70M podcast listeners

The buzz for brands: Audience size only matters if your brand messages can reach them. So, if you’re looking for a large, diverse addressable audience, you’ve come to the right place.

Increasing Podcast Audiences by 10M

What happens when you develop a podcast network that includes major players like Team Coco, Earwolf, NBCUniversal, audiochuck, The Unwell Network, SmartLess Media, and many more? Lots of headline-making moves that attract 10M more listeners and counting.

Here are just a few of the highlights from Q1:

• Fantasy Footballers joined our network, adding to our roster of leading sports podcasts

• The Mel Robbins Podcast topped the charts as her “Let Them” theory made waves across all media, taking her to #1 on the Apple podcast charts

• The Unwell Network went omnichannel with YouTube video episodes and dedicated SiriusXM channels

• Laci Mosley of Team Coco’s Scam Goddess now has a television series with the same name

The buzz for brands: As podcast popularity continues to grow, we’re signing new deals and developing new ways for brands to connect with the fandom. And we offer everything from omnichannel campaigns to turnkey solutions.

Showing up Anywhere Culture Is

Whether it’s trend-setting musicians, podcast hosts the best gossip, or radio hosts going beyond the play-by-play, audio drives culture. And Q1 was filled with culture-defining moments that made ripples across our streaming audio and podcast networks.

• +653% in Doechii Pandora station adds following the Grammys

• +3M Kendrick Lamar spins following his Superbowl Halftime show performance

• +284% increase in Conan O’Brien Needs a Friend downloads after Conan hosted the Oscars

The buzz for brands: To stay on the pulse of culture, you need to follow audio’s beat. Digital audio advertising allows brands to tap into the biggest moments (like awards shows, sporting events, trending stories, and much more), while extending their impact for days and weeks to come.

Bringing Home Plenty of Awards

With innovation, growth, and the best platforms and networks around comes recognition. And we were honored as our people, shows, and platforms racked up some major wins (21, to be exact).

Our latest awards include:

• 6 iHeart Podcast Awards for shows like Ologies, Oprah’s Super Soul, The Megan Kelly Show

• 5 AVA Digital Awards

• 3 Academy of Country Music Radio Awards for SiriusXM hosts Ashley Till, Buzz Brainard, Cody Alan

• 3 Billboard Women In Music Awards for Jennifer Witz, Gurj Bassi, and Rachael Spangler

• 2 Ambies

• 1 Billboard Latin Women in Music Awards

• 1 Folk Alliance Hall of Fame Inductee

The buzz for brands: Awards and recognition are the result of great content, top talent, and better experiences for audiences and advertisers. If you want to reach consumers alongside premium content, you’re in the right place.

Stay tuned to see how we do in Q2. And if you’re ready to launch a campaign with us in the meantime, let’s talk.

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