Rishad Tobaccowala: What Does the Future Sound Like?

In this episode of The Power of Audio, we’re headed to the tech event of the year: CES in Las Vegas. Amidst the excitement, our SVP Ad Innovation, Lizzie Widhelm, sat down with a renowned influencer in the space, the Chief Growth Officer of Publicis Groupe, Rishad Tobaccowala.

This episode includes highlights from the forward-looking Fireside Chat, which ranged across topics and answered questions such as: - What makes audio and voice so powerful? - How do we do audio advertising right? - How do you make a case for the importance of the sonic brief? - How do you measure audio? And what if you make a mistake? - What does the future sound like?