SiriusXM Media Expands Video Podcast Reach with Tubi

Podcast audiences are everywhere—and increasingly, they’re listening and watching. These audiences are moving seamlessly between audio platforms, video streaming services, and social media sites to consume creator-led content and interact with their favorite hosts. For advertisers, these varied and evolving consumption habits create both opportunity and complexity. 

The SiriusXM Podcast Network is streamlining that complexity and amplifying the opportunity. 

• Open ecosystem: We believe in an open ecosystem, democratizing podcast access for audiences while connecting brands to them wherever they consume podcasts.

• Creator connect: We connect campaign buys for brands, combining audio shows, video podcasts on YouTube, social media, and live event activations at the creator level. 

• Apple Podcast partnership: We became one of Apple’s launch partners supporting the rollout of HLS video on Apple Podcasts. 

And now, we’re partnering with Tubi.

Get to know our partnership with Tubi

Our new partnership with Tubi brings SiriusXM Podcast Network video podcasts to Tubi, expanding access to premium creator content across another major streaming environment while supporting a more open, flexible ecosystem for podcast distribution.

This partnership allows participating creators from across our podcast slate to publish full-length video podcast episodes directly to the Tubi platform. Initial programming will span comedy, entertainment, and sports, with additional shows expected throughout the year. Rather than limiting audiences to a single destination, the partnership reflects our broader commitment to helping creators and advertisers connect with audiences across platforms, devices, and experiences.

Expanding the open ecosystem for video podcasts

The SiriusXM Podcast Network has long embraced an open ecosystem approach to podcast distribution, helping creators grow audiences across a wide range of platforms. With the addition of Tubi, SiriusXM Media is extending that philosophy even further into video.

The partnership gives creators the option to distribute full-length video podcast episodes on Tubi while continuing to publish across existing channels, including YouTube and other podcast platforms. There are no exclusive windows or platform restrictions, allowing creators to meet audiences wherever they choose to watch or listen.

This flexibility is increasingly important as consumer behavior evolves. Video podcasts are no longer confined to social clips or mobile-first experiences. Audiences are engaging with creator content across connected TVs, streaming apps, and premium ad-supported video environments. By bringing podcast video content to Tubi, SiriusXM Media is helping creators extend their reach while maintaining broad, open distribution.

The partnership also reflects SiriusXM Media’s strategy of empowering creators—supporting them as they adapt to changing audience expectations and build multiplatform content empires.

Why this matters for advertisers

For advertisers, the value of podcasting has always been rooted in trusted creator relationships, engaged audiences, and premium content environments. Our commitment to maintaining an open ecosystem—supporting creators while providing easy access to content for fans—allows advertisers to reach audiences no matter how they consume podcasts. 

The SiriusXM Media and Tubi partnership reinforces the strength of premium podcast content, creating additional opportunities for audiences to discover and engage with creator-led programming while strengthening the overall reach and visibility for advertisers.

We’re ready for every podcast innovation

We’re committed to delivering industry’s most powerful combinations of premium content, creator relationships, audience scale, and cross-platform reach. Through the SiriusXM Podcast Network, brands can connect with highly engaged audiences across formats and in emerging consumption environments.

The addition of Tubi further strengthens our ecosystem by expanding the availability of premium creator content into another major streaming destination. Combined with SiriusXM Media’s investments in open distribution, creator-first innovation, and multiplatform audience engagement, the partnership underscores our continued leadership in shaping the future of podcast media.

Ready to connect with podcast audiences—wherever they are? Let’s talk.

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