Audio advertising for QSR brands

We’re in 1 in 2 cars on the road. 90% of our satellite listeners listen in-vehicle. We have 10.8M Pandora connected vehicle listeners. And 72% of podcast fans listen in-vehicle. Now consider this: 75% of dining out happens between 8AM–5PM, 72% Of QSR diners listen to audio in the same window, and 75% of diners decide where or what they're going to eat in the moment.

All these numbers add up to an incredible drive-time opportunity for QSR brands. Our best-in-class targeting takes this one step further. Want to target Latin listeners in Lithonia, Georgia? We can ensure that your ad reaches listeners at lunchtime just as they’re trying to decide if they’re hungry.

Diners create orders that are as unique as they are. They feel the same way about ad experiences. 80% of listeners prefer personalized ads in their podcast experience. Thanks to our audience dataset, the richest in audio, you can serve up ad experiences as satisfying as your menu. You can target for location, behavior, activity, suitability, brand safety, and much more. And because we know sound can trigger appetites—half of multicultural listeners say certain sounds spark fast food cravings—our in-house creative agency can help craft ads that will get stomachs churning.

With audio, you’re already reaching diners where other media can’t. But with SiriusXM Media you can do so much more. Like diners’ favorite menus, you can mix and match a product mix for maximum reach. Serve up mouthwatering imagery (like when listeners are changing a song) with visual ads. Shorten the path to purchase by deep linking your app or online menu. Or own the moment by sponsoring a live event.

From inventory to staff to sales, QSR brands have a lot of numbers to keep track of. Let us handle campaign success. Thanks to logged-in user data, advanced targeting, and partnerships with companies like Kantar, digital audio is completely measurable—from ad effectiveness, to in-store traffic. You’ll know exactly how your campaign performed and how to iterate for the next model.

Digital audio is the perfect advertising solution for QSR advertisers. Audio is an always-on medium. It’s with diners throughout their days, from the morning commute to the dash for lunch to the dinner-time drive and everything in between. And because audio leans into emotion and memory, it has a better chance for retention. On top of all this, audio is budget friendly, easy to scale, and infinitely refineable, so you can get the most out of your audio campaign.

In a recent brand study with a spotlight on heavy users and multicultural listeners we did for a QSR advertiser, we saw a +12-point increase in favorability of the brand and +20-point increase in consideration/purchase intent of the brand. Among frequent category users, we saw +17-point increase in favorability and a +35-point increase in purchase intent. And among multicultural listeners, we saw +19-point lift in favorability and a +24-point increase in purchase intent.

Audio advertising is incredibly effective at targeting QSR audiences in specific markets. Thanks to SiriusXM Media’s best-in-class targeting, you can target by behavior, mood, location, brand-safety and much more. All to ensure your QSR brand’s message hits the right listener at the right moment, just as they’re getting hungry.

SiriusXM Media works with QSR brands of all sizes and budgets to help them achieve their goals.In fact, 88% of SiriusXM QSR connected car campaigns deliver behavioral lift and Connected Car QSR campaigns on SiriusXM Media have a median behavioural lift of 64%.

Ad pricing for a SiriusXM Media campaign varies based on where you're planning to run your campaign. We work with advertisers of all sizes, budgets, and objectives to help them meet their campaign goals—and we can help you reach yours too.

As the largest digital audio advertising ecosystem in North America, SiriusXM Media offers a broad range of different audio ad formats, from best-in-class announcer reads to brand sponsorships to ads read by top talent like Conan O'Brien, Neil DeGrasse Tyson, Alex Cooper, Stavvy, MrBallen, Hoda Kotb and more.

SiriusXM Media is the largest digital audio advertising ecosystem in North America, reaching 255M listeners or 1 in 2 Americans 18+. With an iconic portfolio of satellite, streaming and podcast brands, the largest ad-supported scale and share of ear in digital audio, the most valuable audiences in the industry, and pioneering innovation that knows no bounds, SiriusXM Media is not only serious about audio, but also serious about delivering results for your business.

Whether you advertise on the SiriusXM Podcast Network, SiriusXM Streaming Network, SiriusXM, or across our entire portfolio, we can help you find the right ad type and execution to ensure your message lands with the listeners you need:

• SiriusXM Streaming Network: Audio, Video, Display, Responsive Display, Dynamic Audio, Sequential Audio, Video Plus. Happy Hour, Sponsored Listening Video, Sponsored Listening Rich Media, First-Impression Takeover, Welcome Interstitial, Carousel. Sponsored Station, Station Generator, SoundCloud Mobile Interstitial, and Promoted Tracks

• SiriusXM Podcast Network: Audio, Video (YouTube), Host Reads, Announcer Reads, Show Bundles, Episodic Sponsorship, Video Host Read, and Integrated Solutions

• SiriusXM: Brand Spots, Host Reads, and Custom Offerings

• Live: Concerts and Podcast Tours