Streaming

Pandora Connects Listeners to Music and Audiences to Brands

Pandora attracts millions of active users with its unparalleled listening experiences. With every moment, thumbs up, and add, brands can leverage our audio, display, and video ads.
Oct 21, 2025

Pandora is the pioneer in personalized music, attracting millions of active users with its unparalleled listening experiences. We’ve been with our listeners for two decades, and they trust us to keep them connected and entertained. Thanks to our expert curation and precise algorithm, four in 10 listeners say Pandora plays music they know and love. And our audience isn’t just tuned in, they’re loyal. Over four in 10 of our listeners have been on the app for 10+ years while half are on the app 10+ days monthly.  

Oh, and did we forget to mention? We’re #1 in ad-supported audio. That means we’re your best bet for reaching listeners with ads. With Pandora powering the daily soundtrack for millions of listeners, we’re the obvious choice for brands that want to increase everything from awareness, to consideration, to purchase intent. 

Your Consumers Are Highly Engaged with Pandora

Built on discovery, Pandora serves up songs that listeners may never have heard before, introduces them to artists that would otherwise go unknown, and gives them their next obsession. Our music analysts examine 10K tracks each month, across 600+ genres, and measure 450 traits per track to continuously deliver an exciting, engaging, and inspiring listening experience. And audiences can’t get enough of the way Pandora sparks and satisfies their passion for music. 

Your Opportunity to Engage

The numbers don’t lie. Our music discovery algorithm keeps loyal users coming back to the platform for more, with Pandora boasting 42M monthly listeners, 263M hours of listening weekly, and 58M song likes weekly. With every moment, thumbs up, and add, your brand has the chance to leverage our suite of audio, display, and video ads to spread your message. 

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Young, Diverse Audiences Are Tuned In

Though the picture of our average listener shapes up to be successful, millennial parents (and what brand isn’t into that?), you can’t ignore the larger, multi-dimensional view of our engaged audience. And that includes the young, diverse listeners who fuel today’s trends—with Pandora there to keep the tank full.

  • 71% of our listeners are employed

  • 53% are parents

  • 44% are ages 25-44

  • 36% are multicultural

The environment of engagement and discovery attracts a diverse audience with different tastes, interests, and demographics—supporting artists, albums, and songs way before they hit the mainstream. And you can reach these influential listeners while they’re in discovery mode.

Defining Major Pop Culture Moments 

For a peek into what’s trending in the media, ditch the headlines—the answers are in streaming audio trends. Brands can get in on these cultural moments, driven by our pop culture-savvy audience:

  • +1M average weekly spins for for the month following the release of K-Pop Demon Hunters 

  • 5M total spins for Bad Bunny’s song “Debí Tirar Más Fotos” in the month of release

  • +334% increase in station listeners the day of Taylor Swift’s The Life of a Showgirl's release

Pandora Connects Advertisers to Consumers in Pivotal Moments

Unlike visual media, digital audio goes just about everywhere, pairing with pretty much every activity, mood, and context.

  • 82% of listeners ages 18+ listen to streaming audio with others 

  • 71% listen while cleaning or doing chores 

  • 61% listen while relaxing 

  • 57% listen while cooking 

And with ad-supported audio, your brand messages can accompany your target audience  wherever their day takes them. 

Advanced Audience Targeting

You can connect with the right audience at the right time with privacy-forward and proven targeting solutions. With Pandora’s contextual targeting capabilities, advertisers can take timing and audience to the next level. Mood targeting is powered by the same music analysts that drive our discovery algorithm, allowing advertisers to tap into listeners’ emotions and states of mind—from celebratory, to chill, to focused. And activity targeting identifies what listeners are likely to be doing, whether it’s exercising, cooking, or more. Both solutions are designed to give brands the opportunity to create relevant ads that are more likely to resonate with their target audiences.

We’re Your Connection to Effective Audio Campaigns

Brands can’t ignore the power and potential of audio to reach key audiences at critical moments throughout the day. With the SiriusXM Streaming Network ranking #1 for ad-supported streaming, we’re your top choice for effective audio campaigns. Let’s connect.

Unlock More Pandora Advertising Opportunities 

Sources

  • 1.

    Pandora Internal Listener Data 2024

  • 2.

    Edison Research Share of Ear Study, Q1 2025

  • 3.

    Pandora Internal Metrics

  • 4.

    SiriusXM Media 2024 User Study

  • 5.

    Pandora Soundboard, 2025 User Study, A18+ (N=4,411), March 2025. Base: Total A18+

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