Pitaya Connects Brands with Latino Culture

Latino podcast audiences aren’t defined by one language or experience. They move seamlessly between languages, cultures, platforms, and trends. They live in a world where both English- and Spanish-spoken content resonates with them, and they're not choosing one over the other. As Latino podcast listening continues to grow, creators who reflect those same habits are building loyal audiences that keep coming back for more. And brands play a part in that, too. 

That’s exactly where Pitaya thrives. Pitaya connects brands with Latino culture by giving them access to trusted creators who authentically reflect the bilingual and bicultural experiences of modern U.S. Latinos. Rather than reaching audiences through language alone, Pitaya helps brands show up alongside the conversations, personalities, and cultural moments that shape Latino identity today. 

Pitaya was built for bilingual Latinos

Designed to reach US-based Latinos, Pitaya represents modern Latino identity. Although most shows are recorded in Spanish, their content also comes in English and Spanglish, connecting with audiences whose lives, conversations, and cultural influences also exist at the intersection between languages. 

For many Latino podcast listeners, language isn’t a preference—it’s how they stay connected to their culture. Almost 70% of US Latinos say that understanding or speaking Spanish keeps them connected to their community, families, and culture. And 88% say that audio reminds them of good times with loved ones. 1 However, when it comes to brand advertisements, Latino podcast listeners lean into the diversity of language. In fact, 66% of them don’t care what language an advertisement is in as long as it’s authentic—meaning cultural connection isn’t about the language, it’s about authenticity. 2

That’s what makes Pitaya unique—creators on the network reflect the way bilingual Latinos actually communicate, blending cultures, experiences, and perspectives in a way that feels natural and relatable.

Celebrity hosts create powerful communities

Podcasts have become so much more than just audio content. Listeners of every kind fall in love with the stories and the creators. Pitaya is home to talent that audiences already know and love from TV, radio, social media, and entertainment. And they bring years of trust and fandom into the podcasting booth, creating a highly engaged community that extends across platforms. 

Shows like La Entrevista con Yordi Rosado, Pinky Promise, De Todo Un Mucho, and Javier Ceriani have become hit shows for listeners looking for everything from celebrity interviews to cultural conversations to lifestyle content and personal storytelling. These podcasters have a major combined influence that extends far beyond audio and across YouTube, Instagram, and TikTok. 

Audiences follow their favorite hosts wherever they show up, creating more opportunities for brand engagement and connection. And this behavior isn’t unique to just one show or creator—one in two Latino podcast listeners say they discovered podcasting through social media,² meaning shows are being discovered in real time and across a variety of different shows.

Meet Latino audiences where culture happens

Culture isn’t confined to a single platform or language—and neither are Latino audiences. Through Pitaya, brands can tap into culturally relevant conversations, trusted creators, and highly engaged communities that span across audio, video, social, and live experiences. And as part of SiriusXM Media’s leading Latino podcast ecosystem, Pitaya gives advertisers access to influential creators, premium content, and one of the fastest-growing audiences in podcasting. It’s time to connect with la cultura. Let’s talk. 

Reach more Latino audiences