Podcast Picks: Celebrating Hispanic Heritage 

Hispanic Heritage Month is over, but that doesn’t mean advertisers should wait a year  to connect with this audience again. Hispanic Americans have a major influence on culture, audio, trends, and so much more. They’re also having a major impact on the economy. In fact, Hispanic audiences built up $4.1T in purchasing power in 2025. 1 

For brands looking to reach Hispanic Americans and influence purchasing decisions, podcasts are the answer. With 70% of US Hispanic listeners listening to or watching multiple different podcast shows a day or week, the voices behind the mic are an advertiser’s connection to la cultura. 2 

Celebs, chisme, and real conversations

Known for his time spent in radio and starring on hit shows like Otro Rollo, De Noche con Yordi Rosado, and Esta Cañón, Yordi Rosado has taken to the podcasting world. He is a prominent figure in Mexican culture and loved across platforms from audio to video, making him a highly influential creator. On La Entrevista con Yordi Rosado, listeners tune in to hear Yordi’s conversations with celebrities. Yordi’s podcast attracts viewers, too. La Entrevista con Yordi Rosado has 4.5M subscribers on YouTube, giving advertisers access to show up in listeners' ears and on their screens. 

Brands have options when it comes to connecting with Yordi’s fans. Sponsorship opportunities can span across audio and video with a variety of ad read types that listeners and viewers feel are real and relatable. So, who are Yordi’s listeners? They’re young (76% ages 25-34), female (78%), and plugged in with pop culture. 

Mornings with a little más

Don Cheto is a vibrant personality that has captured young and mature audiences for years. Now, on his reVolver podcast, Don Cheto Al Aire, Don and his co-hosts Gisselle Bravo, El Chino, and Said bring an exciting morning podcast show that listeners can’t wait to wake up with. This show brings a refreshing and authentic take to podcasting, with unique humor, interesting takes, and even some rural Michoacán phrases sprinkled in. 

The audience is just as diverse in age as the show's conversations—35% of listeners are ages 25-34, while 31% are ages 45-54, with men making up 75% of the audience. For advertisers looking to connect with Latino listeners across generations, Don Cheto Al Aire offers audio show sponsorships and flexible host-read opportunities, including ad-lib, personal experience, and verbatim reads that help brands become part of the conversation.

A masterclass, pero make it fun

Class is in session, and El Maestro Doggy isn’t afraid to tell it like it is. With bold opinions, candid conversations, and a healthy dose of humor, El Maestro Doggy brings his signature personality to topics that keep listeners engaged, like what a good relationship looks like. This show gives advertisers an opportunity to connect with Latino audiences through the entertaining, personality driven content they love. 

And there’s plenty of opportunities to join the conversation—with 42% of listeners between the ages of 25-34 and 72% being male, brands get in front of a young crowd. With audio show sponsorships and both ad-lib and verbatim ad reads available, advertisers can connect with this audience through messaging that fits naturally into the listening experience.

Piolín brings the party

Through good vibes, big laughs, and plenty of personality, El Show De Piolin knows how to keep listeners entertained. Hosted by beloved radio personality, Eddie “Piolin” Sotelo, this show brings together humor, celebrity conversations, music, and relatable stories that resonate with Latino audiences. 

The audience skews older (40% of listeners aged 45-54) and is predominantly male (69%), giving brands a way to connect with an established audience. With audio show sponsorships and flexible ad formats like ad-lib, personal experience, and verbatim host reads, brands become part of the conversations that listeners keep tuning into. 

A little bit of everything, para todos

A little humor, a little chisme, and a whole lot of personality, Erazno y La Chokolata El Podcast brings listeners a mix of comedy, music, sports and pop culture—all delivered with the cultural flair and personality listeners know and love. Part of the reVolver podcast network, audiences keep coming back for more, generating 1.2M+ monthly downloads. 

That means lots of ears to reach, and with a little something for everyone, the show offers brands an opportunity to connect with Latino listeners across different interests and life stages. Its audience spans a wide range of adult consumers, with 38% between ages 25–34 and 31% between the ages of 45-54, with 79% identifying as male. For advertisers looking to reach this audience, opportunities can look like show sponsorships, ad-lib, personal experience, and verbatim reads, plus custom partnerships around cultural moments like Hispanic Heritage Month and beyond.

Real talk, sin filtro

When it comes to entertaining conversations, Panda Show - Picante isn’t afraid to spice things up. Host, El Panda Zambrano brings a little extra personality to the podcasting space with his humor, candid conversations, and anything-goes attitude. 

And brands can get in on the fun, too. With 40% of listeners ages 45–54 and 74% identifying as male, Panda Show – Picante gives advertisers a chance to connect with an established adult audience. Whether it's an ad-lib, personal experience, or verbatim read, there are plenty of ways for brands to spice up their messaging through audio show sponsorships.

Ready to connect with a powerful, highly influential (in both trends and finance), and entertainment-loving audience? Latino listeners are ready to hear from you. Let’s talk.

More about Latino audiences