Audio advertising insights

All insights

All About Audio

Audience Insights

Pass the Mic

Studio Resonate Showcase

REPORT

Discover how digital audio takes down traditional media

Digital Audio vs... is your data-driven guide to comparing digital audio to tried-and-true marketing media. We show you digital audio's powerful punch when compared to TV, AM/FM, CTV, and social media—one medium at a time.

REPORT

Refresh your knowledge on cultural trends

Audio is culture, and SiriusXM Media is at the center of it all. Browse our interactive Culture Trends Report and learn how Pandora, SiriusXM, and our podcast network impact pop culture.

REPORT

Meet the who’s who of podcast listening

Your audience is listening to podcasts—and we’ve got the proof. Explore our top five podcast genres and the personas who power them in a fun-yet-informative report that will keep you scrolling for more.

WORKBOOK

Get the one-stop podcast advertising guide

Ready to take on podcast advertising, but not sure where to start? The Ultimate Podcast Advertising Workbook is your step-by-step guide to how to build, plan, and execute your first campaign.

GUIDE

Prepare for the holiday ad rush

You know your industry, we know our listeners. Download The Advertiser's Guide to the Holidays for an actionable checklist on how audio can help you approach the shifting shopping landscape.

Meet the largest ad-supported audience in audio.Advertise with us

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